The average AE loses buyer confidence in the first 47 seconds — and never knows why. Gravitas finds the exact perception leaks that are costing you deals. One recording. One report. 12 hours.
★★★★★ Most diagnostics delivered in under 18 hours · Full refund if we find nothing
Built for AEs at
Salesforce
ZoomInfo
HubSpot
Gong
Outreach
Salesloft
Seismic
Diagnostic framework built on analysis of 500+ enterprise B2B sales call recordings — patterns validated across industries, deal sizes, and experience levels.
Free · No Credit Card
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Find out how buyers perceive your authority in the first 60 seconds — before they hear your pitch. Takes 10 seconds.
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47s
average time for a buyer to classify you permanently
84%
of buyers report first impressions shaped their final decision
32%
higher win rates with targeted perception coaching
The Problem
You've reviewed the recording. You still don't see it.
You have qualified leads, a solid product, real pipeline. Your close rate is stuck at 15–25% — and rewatching your own recordings hasn't moved the number.
The deals that slip away don't lose on price or fit. They lose because the buyer classified you as "just another vendor" before you finished your opener — before your demo, before your pricing slide, before you said anything wrong.
These authority erosion signals are invisible to self-review. You're too close to your own delivery to catch them. Your manager doesn't have the tools. Your training never covered this. That's what Gravitas was built for.
50%
of AEs believe they come across as credible and authoritative. Their buyers tell a different story. This gap is invisible without external diagnosis.
$127K
Average revenue left on the table each year by an AE closing at 20% instead of 30% on a $50K+ deal pipeline.
"I'd reviewed that call four times. Gravitas flagged six authority drops in the first two minutes I'd completely missed. Two were things I do on every single call."
MT
Marcus T.
Enterprise AE · 6 years in B2B SaaS
24-hour delivery — guaranteed
Full refund if we don't find 3 gaps
No coaching calls, no upsell, no subscription
Result · Close Rate
"My close rate went from 19% to 28% in one quarter. The fix was embarrassingly simple once Gravitas surfaced it — I was doing a status concession on every single cold call opener."
JK
Jordan K.
Enterprise AE · Series B SaaS
Quick Audit · $297
"I was nervous about the $697 tier so I went with the Quick Audit first. Got my report in 8 hours. Three findings — one was a verbal tic I'd never noticed. Fixed it that week, and my next two discovery calls felt completely different. Best $297 I've ever spent on my career."
SP
Sarah P.
Commercial AE · Series C SaaS · Quick Audit client
Result · Deal Recovery
"I thought my opens were strong until Gravitas showed me I was losing credibility in the first 30 seconds. Fixed it, closed 2 deals that week."
MC
Marcus Chen
Enterprise AE · Datadog
Result · Pipeline Impact
"I was skeptical at first — $697 felt like a lot. But within two weeks of implementing the fixes, I closed a deal that had been stalled for 60 days. The report told me I was apologizing for taking up the buyer's time in literally every single call. One habit. Fixed it. Different AE."
DM
Daniel M.
Senior AE · 8 years in Enterprise SaaS
60d
Stalled deal closed in 2 weeks
1 habit
Identified, fixed, measurable result
Almost Full
Only 3 Quick Audit slots left this month. Once filled, next availability is May.
April 30 deadline ·
The Diagnostic Output
Your Authority Score — measured across 5 dimensions your manager has never tracked.
Gravitas Authority Score
64 / 100
Vocal Authority
Opening Frame
Status Signals
Confidence Pace
Trust Calibration
Process
Three steps. One report. Done.
Step 01
Pay & Upload
Complete checkout, then upload any sales call recording — video or audio, any platform. We handle Zoom, Gong, Chorus, Loom, whatever format you have.
Takes 5 minutes
Step 02
We Analyze
Our diagnostic process scores your call across 5 authority dimensions. Every second of your opener is analyzed for vocal patterns, framing, status signals, and trust calibration.
24 hours max
Step 03
Get Your Report
Receive a consulting-grade PDF with your Authority Score, timestamped breakdown, revenue risk flags, and 5 specific fixes ranked by impact. No fluff. Pure diagnosis.
Ready to implement
What You Get
Six deliverables your training never came close to providing.
01
Authority Score
A composite score measuring buyer perception of your opening authority, credibility, and trustworthiness across five dimensions — benchmarked against top-quartile AEs.
Perception baseline you've never had
02
First 60-Second Breakdown
Second-by-second analysis of your opening. Where buyer attention peaks. Where it drops. Exactly what you're signaling without knowing it. Most AEs are shocked by this section.
The moment authority is won or lost
03
Timestamped Authority Drops
Every moment where perceived authority decreases is flagged with a timestamp. Filler words, pace breaks, status concessions, confidence collapses — each one marked and explained.
Exact timestamps, no guesswork
04
Revenue Risk Flags
Behavioral patterns directly correlated with lower close rates — identified across thousands of calls. These are the specific perception leaks that are costing you money on qualified pipeline.
Mapped to lost deal probability
05
5 High-Impact Tactical Fixes
Not "be more confident." Five specific, concrete behavioral changes ranked by revenue impact — each one implementable before your next call. Real adjustments, not coaching platitudes.
Implementable today
06
Premium PDF Report
Everything packaged in a consulting-grade PDF built for action. Reference it before every call. Share it with your manager. It's the coaching asset your company should have built for you years ago.
Consulting-grade, permanent reference
What Self-Review Misses
The authority leaks your training never addresses.
73%
Open with a status concession. Phrases like "thanks for making time" or "I know you're busy" frame you as the lower-status person before you've said anything substantive. Buyers read this in under a second.
61%
Rush the first 30 seconds. Accelerated pacing signals anxiety, not urgency. Buyers associate authority with deliberate, measured speech. Slowing down is free — most AEs have never been told this.
58%
Use permission-seeking language. "Would it be okay if I..." and "Can I share..." signal that you need buyer approval to proceed. Top closers frame the call — they don't ask for permission to run it.
44%
Fail to establish a frame in the first 90 seconds. Without a clear frame, buyers default to vendor mode. Frames set the entire power dynamic for the call. Missing them is permanent — you can't reset buyer perception mid-call.
The Math
$297 against what it's actually costing you.
One additional close per quarter on a $50K deal is $50,000 in revenue. The Quick Audit that makes it possible is $297.
The question isn't whether $297 is expensive. The question is what another year at 20% close rate costs — in commission, in quota, in your career trajectory.
Average deal size
Enterprise B2B SaaS AE
$50K
Improvement from perception fix
One additional close per quarter
+$50K
Cost of the diagnostic
Quick Audit $297 · Deep Audit $697
from $297
Return on diagnostic
168× on Quick Audit · 71× on Deep Audit
168×
Conservative estimate based on one additional close per quarter at average enterprise deal size. Actual impact scales with pipeline volume and deal size.
Ready to see your gaps?
Stop losing deals you should close.
Upload your call. Get your Quick Audit report in 12 hours. $297. No subscription. No upsell.
Full perception breakdown with every authority drop timestamped, revenue risk flags, and coaching recommendations. For AEs serious about fixing the root cause.
✓Everything in Quick Audit, plus:
✓Authority Score across 5 dimensions — full baseline
✓First 60-second breakdown (second-by-second)
✓Every timestamped authority drop — with explanation
The Guarantee
Both audits carry the same guarantee: if we don't identify at least 3 specific perception gaps you weren't aware of, you get a full refund. No questions, no calls, no friction.
3 left
Only 3 Quick Audit slots remain · Closes April 30
Your buyers decided in 47 seconds. Now you'll know exactly why.
The gap between how you think you're coming across and how buyers actually classify you is the most expensive blind spot in B2B sales. It's not fixable by rewatching your own recordings. It requires an outside eye and a diagnostic built to find what self-review can't.
"Found 6 authority patterns in my first 2 minutes I'd never noticed. Fixed one habit — close rate went from 19% to 28% in one quarter." — Jordan K., SaaS AE
Secure payment · Full refund if we find nothing
Limited Offer
Wait — 50% off your Quick Audit
Use code GRAV50OFF at checkout. Only valid for the next 24 hours.