For B2B SaaS Account Executives

Your deals die in the first 60 seconds.
Before price. Before product. Before objections.

Gravitas is a premium perception audit that diagnoses exactly how buyers see you in the opening moments of a sales call, and what it costs you in closed revenue.

Get Your Authority Audit — $697

One call. One report. Delivered in 24 hours.

84%
of buyers report negative first impressions with reps
60s
is all it takes for a buyer to classify you
32%
higher win rates with targeted perception coaching
The Problem
Good pipeline. Good product. Mediocre close rate.
You've got qualified leads, a solid pitch, and real pipeline. But you're stuck at 15-25% close rate and you can't figure out why.

The deals that slip away don't lose on price. They don't lose on product fit. They lose because the buyer classified you as "just another vendor" before the real conversation even started.

This happens in the first 60 seconds. Before your demo. Before your pricing slide. Before you even get to your strongest talking points. And you can't fix what you can't see.
50%
of reps think they come across well. Their buyers disagree. This perception gap is invisible without external diagnosis.
$127K
Average annual revenue left on the table by an AE closing at 20% instead of 30% on $50K+ deals.
The Diagnostic
Your Authority Score
Gravitas Authority Score
64 / 100
Vocal Authority
Opening Frame
Status Signals
Confidence Pace
Trust Calibration
The Deliverable
A consulting-grade audit. Delivered in 24 hours.
01

Authority Score

A composite score measuring how buyers perceive your opening authority, credibility, and trustworthiness across five dimensions.

02

First 60-Second Breakdown

Second-by-second analysis of your opening. Where attention peaks. Where it drops. What signals you're sending without knowing it.

03

Timestamped Authority Drops

Exact moments where your perceived authority decreases. Filler words, pace shifts, status concessions, and confidence breaks, each time-coded.

04

Revenue Risk Flags

Behavioral patterns correlated with lower close rates. These are the perception leaks costing you money on every qualified call.

05

5 High-Impact Tactical Fixes

Specific, actionable changes ranked by revenue impact. Not "be more confident." Concrete behavioral adjustments you can implement today.

06

Premium PDF Report

Everything packaged in a clean, consulting-grade PDF you can reference before every call. Built for action, not for a shelf.

What We Consistently Find
Patterns that kill deals silently.
73%
Open with a status concession. Phrases like "thanks for taking the time" or "I know you're busy" position you as the less important person in the conversation. Buyers read this instantly.
61%
Speak too fast in the first 30 seconds. Rushed pacing signals anxiety, not confidence. Buyers associate authority with deliberate, measured speech patterns.
58%
Use permission-seeking language. "Would it be okay if I..." or "Can I share..." undermines the strategic peer dynamic. Top closers frame, they don't ask.
44%
Fail to establish a clear frame. Without an opening frame that positions the call's value, buyers default to treating it as a pitch. Frames set the power dynamic for the entire conversation.
One Audit. One Price.
$697
Upload a sales call recording. Receive your full perception audit within 24 hours. No subscription. No upsell. No coaching calls required.
Get Your Authority Audit
The Guarantee If your audit doesn't identify at least 3 specific perception gaps you weren't aware of, you get a full refund. No questions, no calls, no friction. The audit either reveals something valuable or it's free.

Your buyers already know what they think of you. Now you will too.

Gravitas exists because the gap between how sales professionals think they're perceived and how they're actually perceived is the most expensive blind spot in B2B sales.

Start Your Audit